CUSTOMER CONFIDENCE
The difficult customer conversation.
Exposure of names, addresses, or order history can lead to worried calls and customers hesitating to buy again. Reassurance takes work long after a technical fix.
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Magento to Shopify.
PROFESSIONAL SERVICES / ECOMMERCE MIGRATION
Magento to Shopify.
AI-accelerated migration
to de-risk and grow.
I help growing retailers move to Shopify and Shopify Plus with AI-assisted delivery, validated data, tested integrations, and a launch plan built around business continuity.
Nicholas (Niccolo) Roberts
Hands-on technology & operations leadership
START WITH THE BUSINESS YOU HAVE
Magento / Adobe Commerce
Catalog · Customers · Orders · Custom workflows
Map. Build. Rehearse.
Reconciled data, tested connections, and a launch plan your team can follow.
DELIVER THE NEXT OPERATING MODEL
Shopify / Shopify Plus
Storefront · Checkout · Merchandising
WarehouseFinanceMarketing
WHY MIGRATE / CUSTOMER TRUST & BUSINESS RISK
A missed patch can become
a customer trust problem.
An ageing Magento and PHP stack can turn maintenance into a recurring business constraint. If a vulnerability is exploited, the impact can reach customer records, daily sales, and the team responsible for recovery.
Exposure depends on your versions, patch history, extensions, and configuration. On a self-managed store, your team and providers must keep those layers current.
TRADING CONTINUITY
Campaigns pause. Orders still need attention.
Containment can mean disabling checkout or taking parts of the store offline. Paid traffic, fulfillment commitments, and customer support need decisions while the incident is investigated.
BUDGET & FOCUS
Recovery takes over the roadmap.
Emergency specialists, data checks, and customer communications can consume the budget and time intended for merchandising, conversion improvements, and new sales channels.
PHP’s end-of-life branches stop receiving upstream security fixes. PHP support policy
Adobe’s September 8, 2026 Commerce and Magento Open Source update addressed flaws including security bypass and privilege escalation. Adobe reported no known exploitation of those issues when it published the bulletin. Adobe security bulletin
THE ADVANTAGE OF A HOSTED PLATFORM
Move core maintenance off your team’s backlog.
A Shopify-hosted storefront replaces the customer-facing Magento/PHP application with a platform operated by Shopify. Your team no longer runs that Magento application and its PHP runtime for the storefront.
Shopify plans include commerce hosting and TLS/SSL certificates. Its Level 1 PCI DSS compliance covers the Shopify store, checkout, and hosting. Hosting details · PCI scope
That shift can free capacity for product launches, merchandising, and customer experience. The business case compares those priorities with the full cost of plans, apps, transactions, and integrations.
THE RESPONSIBILITIES YOU KEEP
Keep control of access and connected systems.
Your team still owns staff access, app permissions, API credentials, customer-data handling, and the custom systems connected to the store. Any retained PHP services still need support and patching.
Shopify recommends individual staff accounts and permissions, plus passkeys or two-step authentication. Apps and custom code need review too. Shopify account security · Custom pixel security
The migration plan includes access review, integration ownership, and the retirement of the old store after reconciliation and retention requirements are agreed.
Start with your actual PHP version, Magento patch level, and extension inventory. Keep urgent remediation moving while the migration is planned.
Review my migration optionsDELIVERY EXPERIENCE / DIGITAL BEVERAGE GROUP
Complex commerce.
Real migration work.
As Director of Technology & Operations, I led modernization from Offset Figure to Shopify Plus and Linnworks for a multi-brand wine business. I built Python and Pandas workflows for historical order and customer migration.
2M
Historical orders migrated
$150M
Historical order value represented
The figures describe historical data migrated, not new sales generated.
The wider operating role spans four commerce storefronts, two React Native apps, and six commerce models, including flash sales, private sales, auctions, and wine clubs.
Read the portfolio case PDF
Five data streams, mapped and checked before launch. Select the infographic to enlarge.
Read the migration breakdown
- Orders
- Preserve historical records, link customers and line items, and reconcile totals and statuses.
- Customers
- Match customer records, addresses, and consent. Plan account access separately; encrypted passwords do not migrate.
- Products
- Map SKUs, variants, collections, and product attributes to the agreed Shopify catalog.
- Images
- Transfer image files, reconnect them to products, preserve alt text, and check for broken links.
- Metadata
- Map custom attributes to agreed metafields, review SEO titles and descriptions, and validate URL mappings.
MIGRATION SERVICES
The storefront is one part.
The operation comes with it.
For established retailers with a working Magento store, valuable customer history, and systems that need to keep exchanging orders, stock, and financial data.
Know what needs to move.
Review your Magento and PHP versions, patch status, extensions, catalog, and custom workflows. Get a migration blueprint with dependencies, platform decisions, delivery phases, and acceptance criteria.
Keep the history useful.
Map products, attributes, customer records, and historical orders. Validate relationships, reconcile counts and values, and resolve exceptions before the final import.
Make buying work on day one.
Deliver the agreed Shopify storefront, collections, search, and merchandising journeys. Test mobile shopping, checkout, discounts, and customer communications against real business scenarios.
Connect the teams behind every order.
Plan and implement warehouse, ERP, finance, shipping, and marketing connections. Trace test orders through fulfillment, cancellation, and refund workflows with the people who operate them.
Give existing traffic a destination.
Map important URLs, prepare supported redirects, and check content and metadata. Validate analytics events and monitor high-value landing pages after launch.
Put a rehearsed plan behind launch.
Coordinate final data updates, stock reconciliation, domain changes, and launch checks. Define recovery decisions, ownership, team training, and the agreed support period.
Operational experience includes Shopify Plus, Linnworks, NetSuite, Klaviyo, AfterShip, Python, and SQL. Integration choices are scoped to your existing systems.
HOW THE ENGAGEMENT WORKS
Agree the evidence
before the launch date.
Each phase produces something your team can review. Scope, fees, and timing are agreed around the work your store needs.
- 01 / DISCOVER
Assess & scope
Review the store, data, and integrations with your team.
You review: the migration blueprint and phased proposal.
- 02 / BUILD
Implement & connect
Build the storefront, migration workflows, and agreed integrations.
You review: a working environment and sample data.
- 03 / VALIDATE
Rehearse & sign off
Reconcile data and test buying, fulfillment, and exception scenarios.
You review: test results, exceptions, and the launch runbook.
- 04 / OPERATE
Launch & support
Coordinate the switch, monitor trading, and support your operators.
You receive: handover notes, training, and a support plan.
BEFORE YOU COMMIT
Questions worth
settling early.
Migration choices affect your customers and the people running your store. Discovery makes those decisions explicit.
How much does a migration cost, and how long does it take?
Catalog complexity, order history, custom workflows, integrations, and storefront requirements determine the work. After assessment, you receive a phased proposal with scope, fees, dependencies, and a delivery schedule.
Do I need Shopify Plus?
The assessment compares your requirements with Shopify’s current plans, app costs, and customization options. That comparison informs the recommendation before the build is scoped.
Can customers keep their Magento passwords?
Encrypted passwords are not imported into Shopify. The migration plan includes customer communications and the account sign-in or activation approach selected for your store. See Shopify’s migration checklist.
How do you handle SEO and existing URLs?
Important pages are mapped to their new destinations, with supported redirects, metadata checks, and testing before and after launch. Search performance can change during a migration; ranking guarantees are not part of the offer. Shopify’s redirect rules inform the plan.
What happens to custom Magento features?
Each workflow is reviewed with its business owner. The blueprint records what will use Shopify capabilities, what needs an app or custom integration, and what your team chooses to retire. Subscriptions, store credit, and specialist selling models are assessed individually.
Can you work with our team or existing agency?
Yes. The engagement can cover migration leadership or a defined delivery scope, such as data and integrations. Responsibilities, decision owners, and handover requirements are agreed at the start.
LET’S SCOPE YOUR MIGRATION
Start with the store
you’re running today.
Tell me what is prompting the move and what needs to work when you launch. We can discuss the right scope for a migration assessment.
Email about your migration niccolox@devekko.comNicholas (Niccolo) Roberts · San Francisco Bay Area