PROFESSIONAL SERVICES / WOOCOMMERCE MIGRATION
Move your store forward when plugin upkeep and custom fixes are taking time from selling. I help growing retailers migrate to Shopify with validated data, tested workflows, and a launch plan their team can follow.
Nicholas (Niccolo) Roberts
Hands-on technology & operations leadership
Products, customer history, plugins, content, and custom workflows.
Draft mappings and migration scripts, reconcile records, and test real orders.
A configured storefront, connected operations, and a trained team.
Each stage has agreed checks before the next begins.
PAIN → COSTS → BENEFITS
WooCommerce gives you control over your store. That control also brings responsibility for the software and services behind it. A move makes sense when the ongoing work no longer fits your team or your plans.
01 / THE PAIN
WordPress, WooCommerce, themes, payment gateways, and plugins need maintenance and compatibility checks. Your developers can spend launch time tracing conflicts instead of improving the buying journey.
WooCommerce’s update guidance02 / THE COST
Count plugin renewals, development support, and staff time. If a vulnerability is exploited or checkout fails, recovery can add lost sales and customer communications to the work already on your roadmap.
Exposure depends on the software, configuration, and maintenance of your store.
03 / THE BENEFIT
Shopify operates the core commerce platform and hosting. Retiring the WooCommerce storefront can reduce the WordPress and PHP upkeep tied to that store, freeing capacity for merchandising and customer experience.
Your team still manages access, apps, integrations, and any WordPress site you keep.
Compare the full cost of both options, including migration, Shopify plans, apps, payment fees, and ongoing integrations. Keep urgent security updates moving while the project is planned.
Shopify’s Level 1 PCI DSS compliance covers its stores, checkout, and hosting. Review Shopify’s PCI scope
WHAT MOVES / WHAT NEEDS A DECISION
For established WooCommerce retailers with valuable customer history, plugin-dependent workflows, and orders that need to keep moving through the business.
Map SKUs, variations, attributes, categories, and stock to the Shopify catalog. Reconnect product images, review alt text, and check representative products before the full import.
Match customer records and addresses, preserve consent records, and reconcile historical orders and totals. Agree how your team will access old records and how customers will sign in.
Review product metadata, SEO titles, descriptions, pages, and WordPress content. Decide what becomes a Shopify metafield, what moves as content, and what remains in WordPress.
Inventory subscriptions, memberships, bundles, reviews, and custom pricing. Choose the Shopify capability, app, or integration for each requirement. Confirm payment-provider dependencies before moving recurring billing.
Connect the agreed warehouse, shipping, finance, and marketing systems. Trace test orders through payment, fulfillment, cancellation, and refund with the people who run those processes.
Map important URLs and supported redirects, verify analytics, and rehearse final stock and order updates. Agree the launch window, recovery decisions, and monitoring responsibilities before changing the domain.
The import route is selected for each data type. Shopify’s WooCommerce migration guide covers CSV imports and app-based routes for historical orders and reviews.
DELIVERY EXPERIENCE / DIGITAL BEVERAGE GROUP
As Director of Technology & Operations, I led the move from Offset Figure to Shopify Plus and Linnworks for a multi-brand wine business. I built Python and Pandas workflows for historical order and customer migration.
Historical orders migrated
Historical order value represented
These figures describe historical records migrated from Offset Figure to Shopify Plus at Digital Beverage Group.
The operating role also spans four commerce storefronts and two React Native apps. That experience connects migration decisions with the teams managing stock, fulfillment, and customer service.
Read the portfolio case PDFHOW THE ENGAGEMENT WORKS
Scope, fees, and timing follow the complexity of your catalog, plugins, and connections. Each phase gives your team a concrete decision.
Review the store, plugin inventory, data, and business requirements.
You review: a migration blueprint, cost comparison, and phased proposal.
Build the agreed storefront, import workflows, and integrations.
You review: sample data and a working Shopify environment.
Check data and test buying, fulfillment, and exception scenarios.
You review: results, unresolved exceptions, and the cutover runbook.
Coordinate the switch, monitor trading, and support your operators.
You receive: training, ownership notes, and an agreed support period.
BEFORE YOU COMMIT
Plugin behavior, repeat purchases, and customer access deserve a plan before data starts moving.
Catalog size, data quality, custom plugins, integrations, and storefront scope determine the work. After assessment, you receive a phased proposal with fees, dependencies, and timing. Shopify plans and app costs are included in the operating-cost comparison.
We can plan to retain WordPress for content while moving commerce. WordPress themes and plugins do not become Shopify themes or apps; the storefront and required behavior are rebuilt or replaced. Any retained WordPress site still needs maintenance.
We choose an import route for each, then check record counts, customer associations, and product links. Shopify documents third-party app options for historical orders and reviews in its WooCommerce migration guide. Open orders and returns get a separate cutover plan.
They need a separate assessment of your subscription plugin, payment gateway, contracts, and destination app. Transfer options depend on provider support and eligibility; some customers may need to update their payment details. See Shopify’s payment migration requirements.
Encrypted passwords cannot be transferred through a customer CSV import. We plan the appropriate Shopify account access flow and customer communications before launch. Shopify’s customer import guidance explains the limitation.
We inventory important URLs, prepare supported redirects, check metadata and analytics, and monitor priority pages after launch. We also rehearse the final order and stock update and agree a trading window. Ranking changes and launch interruptions remain risks to plan for.
The platform recommendation follows your requirements and total operating cost. I can lead the migration or own a defined part, such as data and integrations, alongside your team or agency. Decision owners and responsibilities are agreed at the start.
LET’S SCOPE YOUR MIGRATION
Share your WooCommerce URL, the plugins you depend on, and what is prompting the move. We can scope an assessment around your business priorities.
Email about your migration niccolox@devekko.comNicholas (Niccolo) Roberts · San Francisco Bay Area
Running Magento instead? Explore Magento to Shopify migration services.